World Wide Fund for Nature - India, better known by its abbreviation WWF-India, has been devotedly working to protect and secure our natural habitats and ecology for the last 40 years. Established in 1969, WWF-India is one of the largest conservation organisations in the country and has earned the credentials of integrity and passion toward the environment, as represented by our popular Panda logo.

WWF-India is a part of WWF-International which has a presence in over 100 countries across our planet.

A challenging, constructive, science-based organisation, WWF addresses issues such as the survival of species and habitats, climate change and environmental education.

Historically, WWF-India started as a wildlife conservation organisation with a focus on protecting a particular species of wild flora and fauna. Over the years, the perspective broadened to reflect a more holistic understanding of conservation issues facing the country.

Our Biodiversity Goal

By 2050, the integrity of the most outstanding natural places on Earth is conserved, contributing to a more secure and sustainable future for all.

Our Footprint Goal

By 2050, humanity’s global footprint stays within the Earth’s capacity to sustain life and the natural resources of our planet are shared equitably.

To guide WWF in its task of achieving the mission, the following principles have been adopted. WWF will:

• be global, independent, multicultural and non party political
• use the best available scientific information to address issues and critically evaluate all its endeavours
• seek dialogue and avoid unnecessary confrontation
• build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work
• involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs
• strive to build partnerships with other organisations, governments, business and local communities to enhance WWF’s effectiveness
• run its operations in a cost effective manner and apply donors’ funds according to the highest standards of accountability.

To stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature, by

• conserving the world's biological diversity
• ensuring that the use of renewable natural resources is sustainable
• promoting the reduction of pollution and wasteful consumption.

WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in, and while trying to reduce humanity’s impact on this life and these places.

In carrying out our work, WWF-India cooperates with many partners, including the government, local communities,UN organisations, IUCN, and development agencies such as USAID and the World Bank. WWF also works with business & industry partners.